(LOS ANGELES, CALIFORNIA) – After building overwhelming support, Creative Workers at Theorist Media are calling on owner Lunar X to recognize their Unions.

The organizing effort includes Workers performing a wide range of work - from editing and writing to sound design to thumbnail creation and digital production.

Workers first reached out to the International Alliance of Theatrical Stage Employees (IATSE), while the Writers Guild of America West (WGAW) joined the campaign to coordinate organizing efforts for Writers.

The Motion Picture Editors Guild - IATSE Local 700, is leading the effort for the IATSE-represented classifications.

This signals a major step forward for Workers across the fast-growing Digital Media Sector.

“For more than twenty years, we’ve watched terrific Creators and their content shape YouTube into one of the most powerful platforms on Earth,” said Nicole Cepeda, who works in graphics at Theorist. “Now it’s time for Theorist and other production companies to take it to the next level. By Unionizing, our goal is to help raise professional standards and bring them in line with the broader Entertainment Industry. The work we do is real, and it deserves real protection.” 

Despite being petitioned by a super-majority of its relevant Workers, Theorist Media - now owned by Lunar X, has declined to voluntarily recognize the Unions and is pushing for a National Labor Relations Board (NLRB) Representation Election.  

“All workers have a right to Union Representation,” WGAW President Michele Mulroney said. “The creatives behind Theorist programming are bringing audiences, advertisers and profits for Theorist - it’s time for the good Union jobs to follow.”

Theorist Workers remain undeterred and will continue to demand Theorist Media and Lunar X do the right thing and voluntarily recognize the Unions and quickly negotiate fair contracts for their Employees.

To Read This Organizing Labor News Story In Its Entirety, Go To: Theorist Media Creatives Announce Joint Union Drive with Motion Picture Editors Guild and Writers Guild of America West