Construction Dive reports TikTok may be best associated with the latest dance crazes and viral challenges, but the Social Media Platform with more than 1.5 billion monthly users could be a boon in helping the Construction Industry find its next generation of Skilled Laborers. In fact, many in construction are using the platform to provide younger generations with an informative perspective on careers in the industry and using influencers to help with recruiting. This movement has become a significant influence on Gen Z’s career choices, inspiring many to consider construction as a viable and rewarding profession. Chelsea Fenton (@thatunionlaborer), a Massachusetts-based TikToker who has worked with The Laborers’ International Union of North America doing concrete, underground utilities and demolition work for more than 13 years, posted her first TikTok after seeing a Facebook reel of a female Electrician and noticing the hundreds of comments underneath the post. “A light bulb went off in my head that I could do this for my Trade and I started posting on-line about construction and being a Woman in the Trade and it caught the attention of a lot of Women,” she said. “I put myself out there and told them if they needed help finding an Apprenticeship or some opportunity in their area, message me.” Today, Fenton has more than 27,000 followers and believes Social Media is the best free tool to advertise about the pros of the Construction Industry, especially for Women who might not realize these job options are available.

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