(ALBANY, NEW YORK) – The Civil Service Employees Association (CSEA) entered a new era on July 1st, when the Statewide Public Employees Union transitioned to a new logo. 

The logo, along with a newly redesigned website, are part of a significant rebranding of CSEA that was made to modernize its image as CSEA’s highlights its growth and diversity. 

The logo was officially rolled out at a news conference and event at which CSEA showed off the new sign on its Union Headquarters in Albany. 

The logo replaces the longtime CSEA logo, which was last redesigned in 1989.

In addition to a new, modern look, CSEA also incorporated several new colors - green, white, black and varying shades of blue, which replaces the previous dark blue and red. 

To begin this process, CSEA spent more than a year surveying members, hosting focus groups and engaging in real conversations with its Membership from across the State.

CSEA’s goal was to understand what CSEA meant to them, which allowed the Public Employees Union to gain a renewed and better understanding of its identity as a Union. 

What CSEA heard was clear - its Members wanted a brand that reflects CSEA’s strength, boldness and unity - delivered with a modern, fresh look and feel.

As a result, the new branding was directly shaped by the voices of CSEA Members. 

To help in this effort, an outside marketing agency worked with several departments of CSEA to develop and design not only a new brand - but the website too.

Together, they put forward the collected ideas to a statement of a powerful, unified Union that fights for those who keep New York standing tall. 

“This is a new and exciting beginning, but I ask for your patience as we continue to build out the website pages and transition through each planned phase,” CSEA President Mary Sullivan said. “This undertaking will take well over a year, but together we can make it happen.” 

To Continue Reading This Labor News Story, Go To: One voice for many: CSEA freshens logo, website for new era  - CSEA NY